Retail prices of wine are at an all-time high. There are reports coming in that people who go out to buy wine for themselves and friends and family actually realise that the same bottle of wine has different prices at different shops on the street. The major excuse on the side of the retailers is that it is a store charge or a chilling charge or a bottle stocking charge and so on and so forth.

It is but most unfortunate that none of this price rise is actually going to the people it should go to. The farmers are still getting minuscule amounts and have to sell wines at a quarter of what they are sold for in the market. In fact an Australian wine farmer says that even if half of what the retailers sell the wine for was to come to them, they could expand further and make more wines, which would eventually benefit the consumer and the country.

Listening to the farmer and to bring the farmer and the consumer closer, Winegrowers Direct Australia has set up their online store. The store stocks all types of wines and consumers do not have to go to retail shops to buy because all purchases can be made online from the comfort of your home. All wines are at wholesale rates because there is no retailer and his margins and this helps the wine farmer too because the farmer is one step closer to the consumer, thanks to Winegrowers Direct Australia